Privacy Policy

APPA Hair may collect the following categories of information:

• Contact information, including name, email address, telephone number, and mailing address
• Waitlist, email, and SMS subscription information
• Reservation, order, transaction, and payment-related information
• Product preferences and responses voluntarily provided by customers
• Messages, support requests, reviews, survey responses, and other communications
• Website and device data, such as IP address, browser type, device type, pages viewed, referring source, and approximate location
• Cookie, analytics, and advertising information when those technologies are enabled

Payment information may be processed directly by third-party payment processors such as Stripe. As a result, APPA Hair may not receive or store complete payment-card details.

APPA Hair may use personal information to:

• Operate and improve the website
• Manage the product waitlist
• Process reservations, payments, refunds, and orders
• Provide customer support
• Send administrative and transactional communications
• Send email or SMS marketing when the individual has provided the appropriate consent
• Personalize content and product recommendations
• Understand website usage and campaign performance
• Detect fraud, abuse, or security issues
• Comply with legal obligations
• Enforce APPA Hair's agreements and protect its rights

Individuals may separately choose to receive promotional emails or text messages from APPA Hair.

APPA Hair's SMS program may include product-launch announcements, waitlist and reservation updates, early-access notifications, product-availability alerts, promotional offers, product education, and other marketing messages related to APPA Hair's products and services.

When an individual subscribes to SMS, APPA Hair may collect and maintain their telephone number, SMS subscription status, consent records, opt-in date and method, opt-out records, and interactions with messages. This information may be stored and processed through APPA Hair's messaging platform, including Klaviyo, and other service providers that support the delivery and administration of the SMS program.

• Consent to receive SMS marketing is optional and is not a condition of purchasing anything
• Message frequency may vary
• Message and data rates may apply
• Customers can unsubscribe from promotional email using the unsubscribe link in an email
• Customers can opt out of SMS messages by replying STOP
• Customers may reply HELP for assistance
• Opting out of marketing does not prevent APPA Hair from sending necessary transactional, service, payment, or account-related communications where legally permitted
• Email consent and SMS consent are collected and managed separately

APPA Hair will not sell, rent, or share a customer's telephone number, SMS opt-in information, or SMS consent status with unaffiliated third parties for their own marketing or promotional purposes. APPA Hair may disclose this information to service providers that assist in operating its messaging program, such as Klaviyo, telecommunications providers, mobile carriers, and technical vendors, but only as necessary to provide and support APPA Hair's messaging services.

The foregoing disclosures exclude text messaging originator opt-in data and consent. APPA Hair will not disclose a customer's telephone number, SMS opt-in data, or consent status to third parties for their own marketing purposes or for purposes unrelated to providing and supporting APPA Hair's messaging program.

APPA Hair may disclose personal information to:

• Website hosting and infrastructure providers
• Email and SMS service providers, including Klaviyo
• Payment processors, including Stripe
• Analytics, advertising, and technology providers when enabled
• Professional advisers, including legal, accounting, and insurance providers
• Government authorities or other parties when legally required
• A successor or acquiring organization during a merger, financing, acquisition, sale, restructuring, or similar business transaction

Service providers are permitted to process information only for legitimate business purposes related to the services they provide.

Text messaging originator opt-in data and consent are excluded from any disclosure or sharing described above. APPA Hair will not share telephone numbers, SMS opt-in information, or SMS consent status with third parties for their independent marketing or promotional purposes. This does not prevent APPA Hair from providing that information to service providers, including Klaviyo, telecommunications providers, mobile carriers, and technical vendors, solely as necessary to operate and support APPA Hair's messaging program.

APPA Hair may use cookies and similar technologies to:

• Keep the website functioning
• Remember preferences
• Understand traffic and website performance
• Measure marketing campaigns
• Improve the customer experience

Users may control cookies through their browser settings, although disabling cookies may affect certain website functions.

Abandoned-Cart Text Messages

APPA Hair does not currently operate an SMS abandoned-cart or checkout-abandonment reminder program and does not currently use website cookies or plugins to determine when to send abandoned-cart text messages.

If APPA Hair introduces abandoned-cart or checkout-reminder text messages in the future, this Privacy Policy will be updated before that program is activated to explain how cookies, plugins, checkout activity, or similar technologies are used to identify an abandoned transaction and determine when a reminder may be sent.

APPA Hair may infer a general or approximate location, such as a city, state, region, or country, from an internet protocol address, browser or device information, or information voluntarily provided by a customer.

APPA Hair may use approximate location information to operate and secure the website, detect fraud or abuse, understand website traffic, measure campaign performance, comply with legal requirements, and provide content or services that may be relevant to a customer's general region.

APPA Hair does not currently collect precise GPS coordinates or continuously track a customer's physical location. APPA Hair does not currently provide location-based mobile messaging services.

APPA Hair retains personal information for as long as reasonably necessary to provide its services, maintain business and transaction records, satisfy legal obligations, resolve disputes, enforce agreements, and protect the business.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

APPA Hair uses reasonable administrative, technical, and organizational safeguards designed to protect personal information.

No online service, transmission method, or storage system can be guaranteed to be completely secure.

Depending on where a customer lives, they may have rights to:

• Request access to personal information
• Request correction of inaccurate information
• Request deletion of certain information
• Obtain a portable copy of certain information
• Withdraw consent where processing is based on consent
• Opt out of certain targeted advertising, sharing, or sales where applicable
• Appeal a denied privacy request where required by law

APPA Hair will not discriminate against individuals for exercising applicable privacy rights.

To submit a request, contact caleb@appahair.com. APPA Hair may need to verify the requester's identity before completing a request.

APPA Hair does not currently sell personal information for monetary consideration.

The website and services are not directed to children under 13, and APPA Hair does not knowingly collect personal information from children under 13.

A parent or guardian who believes a child has submitted information should contact APPA Hair so the information can be reviewed and deleted where appropriate.

The website may link to third-party websites or services. APPA Hair is not responsible for their privacy practices.

We encourage users to review the privacy policies of third-party services they visit.

Information may be processed and stored in the United States or other locations where APPA Hair's service providers operate.

Privacy protections may differ from those in the user's home jurisdiction.

APPA Hair may update this Privacy Policy periodically.

The revised version will be posted on this page with an updated “Last updated” date, and additional notice may be provided where legally required.